Is this brainwashing? Obviously, it is meant to get folks used to the idea of the "NAFTA Superhighway" that is to be built. Yes, I know. The billboard calls the monstrosity the "Trans Texas Corridor", but it's purpose is the allow the easy transfer of goods to the US from Mexico and Central America via Texas.
Well, regardless, it must be good, right? Why else would they place a picture of such a happy Cowboy on it? Everybody loves and can trust a good cowboy.